The digital enterprise of today collects rich data on its interactions with its customers, vendors, and partners. This data is ingested through regular internal and external, example social media pages, business interactions.
Companies can leverage this data to establish a competitive advantage by mastering the ability to capture, analyze, and understand data in context, and channeling this to make superior business decisions. By querying data, enterprises can extract comprehensive insights into customers and business trends, and formulate smarter business strategies.
